Interactive assessmentAvailable now
AI readiness assessment
Answer six short questions, get a percentage score and see the most useful next step for your business.
Check your AI readinessNo email or download needed.
All courses
Course
Beginner
Choosing your first AI tool
Cuts through the endless "which AI is best" debate and gives you a simple, practical way to pick, trial and settle on the first tool that actually earns its place in your business.
- Who it's for
- Owners who haven't picked an AI tool yet, or picked one and aren't sure it's the right one
- By the end
- Walk away with one AI tool chosen on the right grounds, trialled properly, and settled into your workflow using a simple 30-day plan
Last updated 18 July 2026
The lessons
What you'll work through.
- Why tool choice actually matters (and why less than you think)Most of the "which AI is best" debate is noise. Here is what genuinely decides whether a tool earns its place in your business, and what to stop worrying about.
- The big three, compared honestlyChatGPT, Claude and Gemini in plain terms: what each generally leans towards, without overclaiming or chasing version numbers that will date badly.
- Fast and cheap vs slow and smartInside every AI family there's a second choice that matters more than the brand name: a quick, cheap setting and a slower, cleverer one. Here's how to tell which a task needs.
- Matching tools to the jobWriting, analysis, customer replies and research are different jobs with different needs. Here's how to match a tool to each without overthinking it.
- Building a stack, not a drawer of appsA small, deliberate set of tools that work together beats a graveyard of subscriptions you signed up for once and forgot. Here's the shape of it.
- Trying a tool without getting locked inHow to trial a tool properly, what to check before you pay for a year, the red flags for subscription bloat, and when to switch.
- Your first 30 daysBringing it all together into a simple month: pick, trial and settle on your first real AI tool, with a plan you can actually stick to.
When you're done
Take the work with you.
Finish the course and put it straight into practice: grab the free resource, then bring the task you hate most to a masterclass and build it with us.
The masterclass
Half a day at Heron House in Manchester, laptops open. You leave with a working automation for your own business. Tickets are normally £20. This one's free, a limited-time offer to launch the series.
Reserve your seatThu 13 August · 10:00–15:00 · Heron House · 50 seats