AGMM & Partners
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AGMM & Partners
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All courses

Course

Intermediate9 lessons~80 min

Build an AI-ready business: give your AI a brain

Generic AI keeps guessing at your business because it has never met it. This flagship course shows you how to write your business down and give your AI a brain, so it answers from your reality. Told first-hand, by people who run one.

Who it's for
Owners and managers ready to move past dabbling and make AI genuinely fit their business
By the end
Build the first honest version of a business brain: your prices, policies, voice and FAQs written down, fed to AI safely, and kept current

Last updated 18 July 2026

9 lessons
Start the course

The lessons

What you'll work through.

  1. Why AI keeps forgetting your businessThe reason a clever assistant gives you politely useless answers about your own firm, and why it is a memory problem rather than an intelligence one.
  2. What "a brain" actually meansThe word sounds like science fiction and means something dull and useful: your business written down where the AI can read it, and stored so it sticks.Quick check
  3. Your business context, written downThe four kinds of fact that earn their place in a brain: your prices, your policies, your voice and your FAQs, and how to write each one so the AI can actually use it.
  4. RAG without the acronymThe three-letter word for 'the AI reads your documents first, then answers'. What it does, why it stops the making-up, and when your business actually needs it.
  5. Start your second brain this weekA simple, tool-agnostic first version you can build in an afternoon: one document, the four kinds of fact, and the habit of putting it in front of the AI.
  6. Feeding it safely: what to put in, what never toA brain is only as safe as what you put in it. The plain rules on what belongs, what to keep well out, and how to think about customer data.Quick check
  7. How we do itA first-hand, honest look at running a persistent context system behind the tools we build, including the tedious parts the sales pitch leaves out.
  8. Keeping the brain freshA brain full of stale facts is worse than none. The simple habits that keep yours true without turning maintenance into a second job.
  9. From notes to a real systemHow a pasted document grows into something your whole business runs on, what that unlocks, and the honest next steps to take from here.

When you're done

Take the work with you.

Finish the course and put it straight into practice: grab the free resource, then bring the task you hate most to a masterclass and build it with us.

Checklist · PDF

The AI Readiness Checklist

A one-page check to see where your business stands and the three things to sort before you spend a penny on tools.

The list isn't switched on yet. Leave it with us at an event and we'll send this the day it's ready.

The masterclass

Half a day at Heron House in Manchester, laptops open. You leave with a working automation for your own business. Tickets are normally £20. This one's free, a limited-time offer to launch the series.

Reserve your seat

Thu 13 August · 10:00–15:00 · Heron House · 50 seats