Lesson 3 of 9
Your business context, written down
The four kinds of fact that earn their place in a brain: your prices, your policies, your voice and your FAQs, and how to write each one so the AI can actually use it.
A brain is mostly you deciding, once, to write down things you already know. The good news is that you do not need to write down everything. Most of the value comes from four kinds of fact. Get these on paper clearly and you have a brain worth feeding to an AI. Everything else is a bonus.
1. Your prices and packages
This is the one that stops the AI inventing figures, so start here. Write down what you charge and how you scope work: your packages, your day rate or job rates, what is included, what costs extra, deposits and payment terms.
If your pricing genuinely depends on the job, write down the rule rather than pretending there is a fixed number. “Bathrooms start around a figure and we quote properly after two photos” is a real, usable fact. A made-up flat price is not.
2. Your policies
The way you run a job from enquiry to sign-off. Lead times, what you do and do not take on, how deposits work, your guarantee, how you handle a complaint or a cancellation. These are the questions where a confident guess can cost you money or a customer, so they are exactly the ones worth pinning down.
3. Your voice
A few real examples of how you actually write to customers. Paste in two or three of your own emails, good ones, and note what you want kept: warm and plain, direct, no jargon, sign off a certain way. This is what stops drafts coming out sounding like a call centre and gets them sounding like you.
4. Your common questions
The things customers ask every week, with your actual answers. “Do you take on small jobs?” “How long is the wait?” “What areas do you cover?” Ten of these, answered the way you really answer them, covers a surprising amount of your day-to-day.
Write it like you would brief a new hire
However you capture these, write them the way you would explain them to a sharp new employee on day one: plain, direct, with a line of reasoning where it helps. Vague inputs give vague outputs, every time. “We’re a bit flexible on price” tells the AI nothing. “We hold our price for 30 days, then requote” tells it exactly what to say.
You do not have to do all four today. Even the prices section alone, written clearly, will change the quality of what you get back. Next we look at how the AI reads a brain once it grows past what you can paste by hand.